As part of the ExperimentaDesign exhibition, there's a video installation ("Beyond Visual Consumption") running on a warehouse by the river. Its goal is to show how creativity can become a product and how design is all about the relationship between words and images.
It was created by the italian company Bellissimo; they say they aren't an advertising agency but a creative agency! Some of the messages were quite interesting:

This is one of the best initiatives of the ExperimentaDesign 2003. This one's worth a visit!
It's a 6 minute film, highly illustrative of the impact of image and voice in design and ultimately in art. :-D
Posted by: PJF on October 1, 2003 06:36 PM